The Driving Forces Of E Commerce For Asos - 1581 Words

Critically Evaluate the Driving Forces of E-commerce for ASOS in 2015 1.Introduction In the year of 2013, Asos sees a great revenue growth and profits all over the world. Asos continued its global expansion and in August of 2014, Asos received 61% of the whole sale from outside UK (Asos plc, 2014). According to the report released in 16th Sep 2014, the sales of Asos grew toï ¿ ¡975.5m in the end of August this year. Addition to that, the CEO Nick Robertson claimed that Asos will make even larger investments in the international pricing, technology and supply chain in order to gain more profits in the next financial year (Mintel, 2014). In the four driving forces of e-commerce, the customers’ love comes first. 2.Customers’ love There are four facets that customers may concern (Jarvenpaa and Todd, 1997). For Asos, the perception of the product is about the quality, the variety, the fashionability and the price of the clothes. As the largest online fashion and beauty retailer, the 3rd most popular website for buying clothes, Asos stands for â€Å"As Shown on Stage† and fashionability. Meanwhile, Asos is developing a plan to control products quality as soon as they are made (Asos plc, 2014). The shopping experience is another aspect which customers care about. The website should be users-friendly. Asos is communicating with its consumers around the world by adding websites in non-English languages even Chinese and Russian with difficult characteristics (Asos plc, 2014). WhenShow MoreRelatedOnline Shopping Of Apparel And Footwear1557 Words   |  7 Pagesabout the driving forces impact the development of Business-to-Consumer E-commerce, they are the consumer acceptance, technological process competition and legislative and institutional. Asos, an online fashion retailer, sells over 65,000 own-brand and other brands product and delivers products to 240 different countries (Asosplc, 2014). Until August 2014, Asos’s sales increased to  £975.5 million (Mintel, 2014b). What are driving forces for Asos in 2015? Depending on the Reynold’s driving forces frameworkRead MoreBardot Reort22355 Words   |  90 Pages19 2.4.3 Myer 19 2.4.4 Australian Wholesale Boutiques 20 2.4.5 International wholesalers 20 2.4.6 Bardot online 20 2.5 Macro environment situation 21 2.5.1 Economic Conditions 21 2.5.2 Political and Legal forces 21 2.5.3 Competition 22 2.5.4 Social and Cultural forces 22 2.5.5 Technology 22 3.0 SWOT Issues Analysis 23 3.1 Strengths 23 3.1.1 Affiliation with Myer Department Stores 23 3.1.2 Bardot’s Subsidiaries 23 3.1.3 Encouragement of Customer Loyalty, Through Use of